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Table of Contents

SELLING ETHICALLY: THE C.A.R.E. METHODOLOGY

Scale profit and achieve financial sustainability for your purpose-driven, value-aligned startup by selling ethically and authentically.

Synopsis

Developed in conjunction with the consultative sales and challenger sales framework, the C.A.R.E. Methodology primarily seeks to alter your mindset and beliefs. This transformation enables you to confidently assist clients in a manner authentic to you while also being comfortable challenging them when it serves their best interests.

It’s not so much about tactics, which can often be manipulative if not employed correctly, but rather about adopting a framework. This framework aims to minimize the uncertainty and discomfort surrounding sales, providing clear guidance to transition your prospects from being curious to closed.

This book also delves into strategy, process, and automation – not to diminish human interaction, but instead to alleviate workload, allowing more time for genuine human connection.


ISBN: 9798332358678

Copyright © 2024 by Chin Hing Chang

Edited and proofread using ChatGPT-4

All rights reserved.

C.A.R.E. Methodology is a trademark of ClassyNarwhal Canada.

Website: https://www.classynarwhal.com/


Disclaimer

This publication is designed to provide accurate and authoritative information regarding the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, investment, accounting, or other professional services. While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties concerning the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional when appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, personal, or other damages.