| Stage | AWARENESS | CONSIDERATION | DECISION | CLOSE |
|---|---|---|---|---|
| Pain/ Need/ Motivations | • Fever, sore throat, ache all over. • Pain, discomfort, frustrated, worried, tired. | • Find a cure that works best for me. • Driven to take action, uncertain about treatment options. | • Find the most effective supplement. • Frustrated & overwhelmed with options. | • Start treatment immediately. • Concerned it might not be effective. |
| Questions | • What causes fever, sore throat, and body aches? • What are the symptoms of the flu? of a cold? of food poisoning? • What is the flu? | • How can I treat the flu? • How can I boost my immune system? • How can I treat it without using unnatural medications? | • What do I need to know when considering nutritional supplements? • How do I select the supplement that is right for me? • How do different supplements compare? | • How much does it cost? • Are there any guarantees? • How soon can I see the results? |
| Channels | Blogs • 5 signs you’re coming down with the flu. • Cold vs. Flu: What are the symptoms? What is the difference? • What is the flu? • How long does the flu last? | Videos, Blogs • Ways to treat the flu without medication. • What is the best medicine for the flu? • How do you cure the flu quickly? • What could happen if you don’t treat the flu? | Infographic, Workshop, Videos • Comparison chart of different supplements & their effectiveness. • How to make your own immune booster supplement. | Landing page or website • Pre-authorized payment with automatic renewal for subscriptions. • 30-day money-back or satisfaction guarantee. |
| CTAs | • Read more • Learn more • Take the quiz | Download this recipe or guide | • Book a consultation session. • Read our reviews | • Subscribe for monthly deliveries • Order a sample • Discount code for referrals |
| Lead Magnets | Self-diagnosis tool • Fill out this quiz with your symptoms to determine if you have a flu or a cold. | Downloadable recipes • Natural home remedies for the flu. • 5-day smoothie recipe to boost your immune system. | Free health consultation session with a licensed medical professional. | – |
| Requirements to advance | Schedule date & time, Phone # | Credit Card/Bank info | ||
| Targets per month | 2000 new contacts captured | 200 MQLs | 100 SQLs | 20 Closed |