| Stage | AWARENESS | CONSIDERATION | DECISION | CLOSE |
|---|---|---|---|---|
| Pain/ Need/ Motivations | • I want to launch my business, product, or service. • No idea how to get customers. • New users, customers, sales. | • To find a process proven to generate results. • Overwhelmed. | To find the right person to work with. | • To see results soon. • Justify ROI. |
| Questions | • What is a launch plan? • What do I need to know to launch successfully? • What is Go-to-market? • How do I create a sales & marketing strategy? | • How do I get customers? • How do I price my offerings? • How do I convert customers? • How do I build a sales process? • What tools and processes should I put in place? • How do I do email outreach? • How do I build a prospect list? | • How do I select the right marketing or sales consultant? • Do I need a marketing/sales consultant? | • How much does it cost? • Are there any guarantees? • How soon can I see the results? |
| Channels | Blogs, Videos, Workshops | Videos, Blogs, Workshops | Strategy Call | • MOU • Pilot |
| CTAs | • Read More • Learn More | • Download this guide • Sign up for the newsletter | • Book a consultation • Read our customer testimonials | Satisfaction guarantee |
| Lead Magnets | Product launch checklist | Sales + Marketing Map template | Case studies | – |
| Requirements to advance | Schedule date & time, Phone # | Credit Card/Bank info | ||
| Targets per month | 500 new contacts captured | 100 MQLs | 50 SQLs | 2 Closed |
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