| Stage | AWARENESS | CONSIDERATION | DECISION | CLOSE |
|---|---|---|---|---|
| Pain/ Need/ Motivations | • Have an exciting idea. • I don’t know what I don’t know. | Reduce risk & likelihood of failure. | To get the right support from the right organization. | • Time vs. Monetary commitment. • Convinced of value. |
| Questions | • How do I start my business? • Will someone steal my idea? Is it even a good idea? | • How to find a mentor or advisor? • How do I find a co-founder? | • Is this type of support right for me? | • Should I join now? • Is it worth my investment? • Will it really help my business? |
| Channels | Presentation, Webinar, Blogs • Startup 101 – Basics before you start a company. • What and where to find help or support. • Business planning or critique sessions. | Workshops, Webinar, Blogs • When are you ready and how do you raise capital from investors? • How to find your ideal co-founder? • Differences between an Incubator, Accelerator, MBA. | • Mock mastermind sessions. • Demo Day. | • Applications to join an upcoming cohort. • Interviews. |
| CTAs | • Learn more • Sign up for our next event | Download the guide | • Invite a friend • Testimonials from entrepreneurs we’ve supported | • Apply now • Join the waitlist |
| Lead Magnets | Checklists, Quizzes • What to have in place before you incorporate? • Checklist to review before you quit your job and become an entrepreneur. • Entrepreneurship grit test: Do I have what it takes to start a company? | Checklists, Templates • Ideal investor checklist • Sample Sales Script • Sample Marketing Strategy • Sample Sales Strategy | Strategy session with a business advisor | Money-back & performance guarantees |
| Requirements to advance | Schedule date & time, Phone #, Business plan | Credit Card/Bank info | ||
| Targets per month | 300 new contacts captured | 80 MQLs | 20 SQLs | 2 Closed |